Updated: 2023-05-07 17:38:33
Each June, the LGBTQ+ community across the world will celebrate Pride Month. It is aimed to memorialize The Stonewall Riots and recognize LGBT people's struggle for equal rights.
During this special month, various events are held around the globe. Celebrations - including parades, festivals, parties, and picnics - occur throughout the month in different cities worldwide. Parades are one of the major pride events. Other events like street parties, community events, and music festivals attract millions of participants.
In June, many merchants will show their support by selling products that help raise awareness and support for LGBTQ+ rights and causes. It is an excellent opportunity for dropshippers to stand with the community and promote their products.
So, how to succeed in Pride Month dropshipping? Keep reading to learn more about how people celebrate Pride Month and what are the most popular LGBTQ+ pride products you can dropship!
Normally, the rainbow flag is considered to be the iconic symbol of Pride Month. It's important to note that there are many other flags to represent sub-orientations such as bi-sexual, pan-sexual, and others during Pride Month. Various Pride Flags waving around also stand for different meanings. So you'll need to offer as diverse a selection as possible when selling related products to ensure that you can attract customers from different groups.
There are also other positive, celebratory symbols of a community, whether for the LGBTQ+ community as a whole or for a more specific subset. Double Venus, double Mars, transgender symbol, pansexual symbol, double triangles, double moon, labrys, Lambda, Trans Feminism, Violets, Green Carnation...It will be sensible to add these symbols to your products this Pride month.
Throughout June, there have traditionally been parades, protests, drag performances, live theater, and other memorials and celebrations worldwide. And people will dress in customs designed with pride symbols and wave pride flags to enrich the festival atmosphere.
New York City's Pride March is the largest in the US. Over 5 million people participate in the 2019 World Pride NYC and Stonewall 50th LGBTQ+ Pride parade in New York. And in March, New York City Pride announced the official theme for 2023: "Strength in Solidarity". This news blew the trumpet of celebration preparation. This year, the premiere music experience of Pride Weekend--Pride Island also returns.
For dropshipping, you can take this opportunity to sell pride-themed clothing, accessories, and other celebration items.
Based on census data, LGBTQ+ is the fastest-growing minority segment in the US. The Pride Co-op released its 2022 annual Q+ Report, which shows up to 7.1% of the overall US population and 21% of Gen Z, and 10.5% of Millennials consider themselves LGBTQ+.
The spending power of LGBTQ+ is estimated at $1.4 trillion in the US and $3.9 trillion globally. The Pride Co-op 2022 Q+ Report shows that the LGBTQ+ family's household income is approximately double the national average (nearly $130,000 for gay couples). Among them, 91% of adults aged 22+ are employed full-time, and 93% have attended some college.
Besides the large consuming potential, the communities have a vivid and specific consuming concept. It's time to start dropshipping Pride products and seize the opportunity to increase sales!
For people celebrating Pride Month, they want more than just a line of merchandise decorated with rainbow flags or other pride symbols. More importantly, they want brands to celebrate authentically and support the LGBTQ+ community during their sales. Thus, it's important to market your products more cautiously.
How to attract more LGBTQ+ consumers through marketing? Here are some strategies for you to market for Pride Month dropshipping:
First, highlight inclusivity and avoid stereotypes in marketing. Inclusive product offerings should be combined with inclusive marketing. 67% of LGBTQ+ couples chose mostly LGBTQ-friendly or LGBTQ-identified brands or shops.
Second, take advantage of social media campaigns. Since social media has become a powerful tool for raising awareness and promoting LGBTQ+ rights. LGBTQ+ communities rely on them more. 85% of LBGTQ+ people report that they have used a video streaming service in the last 30 days, compared with 74% for the general population. More than 40% of LGBTQ+ streamers spend 3 or more hours every day on social media and are 44% more likely to have spent 5+ hours a day on social media. Many brands have launched social media campaigns during Pride Month to increase exposure.
♡ Pride Shirts
Pride shirts typically feature colorful designs, slogans, and symbols that represent different aspects of the LGBTQ+ community. As a hot item during Pride Month, these shirts are seen everywhere--parties, parades, and so on. For normal people, rainbow tie dye shirts are perfect choices for outfits during June. You can provide pride shirts with your label to add exposure.
♡ Pride Hoodie
Hoodies are versatile and comfortable garments that can be worn in various settings. Adding LGBTQ+ elements to hoodies can make them more trendy during Pride Month. If you own an online store selling clothes, remember to add this product!
♡ Pride Crop Top
Crop tops are popular products among LGBTQ+ communities. Because they are always willing to try different kinds of dressing styles. Crop tops with these special pride elements can also add more colors to a daily outfit. These crop tops are perfect for those who want a stylish and trendy product that celebrates LGBTQ+ pride and diversity.
♡ Rainbow Skirt
Rainbow skirts typically feature a rainbow-colored design. These skirts are colorful and vibrant for showing LGBTQ+ pride and diversity. You can sell rainbow skirts in many styles: maxi skirts, midi skirts, mini skirts, tutu skirts, and so on. If you are interested, sign up now for a free quote for the skirts you want to sell!
♡ Rainbow Swimsuit & Bikini
For those who celebrate Pride Month on the beach or pool, rainbow swimsuits and bikinis are necessary. These swimsuits and bikinis can be customized with unique LGBTQ+ designs and slogans. Work with SourcinBox to find more meaningful and fashionable products.
♡ Pride Hat
Pride hats like baseball caps or bucket hats are never out of style. They are usually designed to be comfortable and stylish. Breathability is also an important factor for customers to consider. When sourcing products, you should consider designs and practicality more.
♡ Pride Glasses
Pride glasses can always finely accessorize Pride Month outfits. Colorful and fashionable glasses can make people become eye-catching in celebrations. Sourcinbox can help you source high-quality trendy glasses for dropshipping. Contact us for more services!
♡ Rainbow Socks
Rainbow socks are a fun and colorful accessory that can present individuality and diversity. They are quite a choice for all people who want to express their support for Pride Month. And they are also lovely to wear on a daily basis. To get more sales, you can sell ankle socks, crew socks, and knee-high socks with rainbow elements.
♡ Pride Wristbands & Bracelets
Rainbow wristbands and bracelets have become popular symbols of support for the LGBTQ+ community, especially during Pride Month. You can offer customized wristbands and bracelets featuring different slogans, messages, or designs to appeal to a broader audience. SourcinBox can source wristbands and bracelets made from a range of materials. If you are interested, don't hesitate to contact us!
♡ Necklaces with LGBTQ+ Symbols
There are many different types of pride necklaces available for dropshipping. Simple rainbow designs are normal choices. And selling pieces that are trimmed with other LGBTQ+ symbols and colors can help to attract more customers. Remember to add as various kinds as possible to your stores.
♡ Pride Earrings
Pride earrings are definitely perfect items for celebrating Pride Month. The rainbow design can help people stand out. And other designs with simple symbols and colors can also be hot-selling. SoucinBox can help you find high-quality pride earrings to sell. Sign up now for a free quote!
♡ Pin with Pride Elements
During Pride Month, pins can be seen everywhere. Since special-designed pins can be great accessories for pride-themed outfits. People can put pins with pride elements on their hats, bags, and jackets. You can promote pride pins as a way for showing their support for the LGBTQ+ community.
♡ Pride Temporary Tattoos
For everyone who plans to attend a pride march, temporary tattoos are necessary. It can surely add a pop of color to their outfits. Usually, people buy rainbow patterns for faces or a short 'LGBTQ+' slogan for their arms. To get more sales, you shall provide more options for your customers.
Pride month is a perfect time for showing individuality and confidence. Thus, those who want to try different styles may need colorful wigs for self-exploration. Rainbow-color wigs are sure to be one of the hot items during Pride Month. If you have problems sourcing high-quality wigs, just contact us!
♡ LGBT Tote Bag
A special tote bag is a practical product for all. It is also an eco-friendly option for customers who want to reduce the use of plastic bags. Many brands would customize tote bags during Pride Month to show their support for the LGBTQ+ community. You can reference and try to brand your tote bags with private labels.
♡ Pride Flag
Anyone who goes to a pride march can never miss a pride flag. Waving these flags with different symbols shows support for different communities. Huge flags can also be great decorations for pride events. SourinBox can easily source high-quality pride flags at lower prices! Please feel free to contact us!
♡ Pride Banner
Hanging pride banners are another great way to show support for the LGBTQ+ community during Pride Month. Restaurants, bars, and other places for a party surely need pride banners to attract more LGBTQ+ customers. Also, people will buy pride banners for home decorations. Selling stylish pride banners can boost your sales.
♡ Rainbow Pillowcases & Cushion Covers
During Pride Month, people will also add LGBTQ+ symbols to their pillowcases and cushion. If you own an online retail store, we highly recommend you add these pillowcases and cushion covers! Pretty rainbow pillowcases and cushion covers can be hot items all year round.
♡ Rainbow Doormat
Rainbow doormats are quite a suitable home decoration to show support for the LGBTQ+ community. Since people will see it first before entering houses. The doormats with vivid colors can show a warm welcome. Work with SourcinBox to find more reliable doormat manufacturers!
♡ Inflatable Rainbow Pool Float
Some people will hold pool parties during Pride Month. Inflatable rainbow pool floats are one of the highlights of the parties. These items can add more fun to the pride pool parties. Sell rainbow pool floats in various designs to attract more customers!
♡ Rainbow Phone Case
Rainbow phone cases are always fashion items. You can market them to a wide range of customers: members of the LGBTQ+ community, allies, and anyone who wants to show their support for equality and inclusivity. SourcinBox can help you source rainbow phone cases from classic rainbow designs to more unique and personalized options.
♡ Rainbow Watch Band
Since there are many people wearing watches these days, rainbow watch bands can be trendy products. When selecting rainbow watch bands to sell, it's important to choose high-quality ones. Remember to source watch bands that are durable and compatible with a variety of watch models. Don't hesitate to send your sourcing requests to us!
♡ Pride Keychain
Lovely pride keychains are perfect for showing support for the LGBTQ+ community. These adorable keychains can be put on keys or bags. If you have a brand, you can customize keychains with your brand's name. We can do customized labels, packaging, thanks cards, stickers, inserts, etc. You can easily brand your dropshipping store with SourcinBox!
♡ Rainbow Tumbler
A tumbler with a classic rainbow design is a great item to show support for the LGBTQ+ community. You can also sell tumblers in other LGBTQ+ representative colors. These colorful tumblers are practical for everyday use. Work with SourcinBox to source more high-quality tumblers!
♡ Disposable Rainbow Tableware
For those planning a party to celebrate Pride Month, disposable rainbow tablewares are necessary. Disposable paper reduces clean-up time during or after the party. There is one thing to emphasize--you should sell disposable tablewares that are both environment-friendly and trendy. Since today's customers prefer pro-environment products more.
♡ Rainbow Pet Costume
Dropshippers should consider people who are both pet owners and members of the LGBTQ+ community or allies. Rainbow pet costumes can help them include their pets in the Pride Month celebrations. It's important to offer a range of options and to prioritize the safety and comfort of the pets.
♡ Pride Dog Bandanas
Pride dog bandanas are a simple and affordable option for pet owners who want to show their support for the LGBTQ+ community. Pet supply dropshippers can offer bandanas in different sizes to fit a range of dog breeds. Through SourcinBox, it's easy to find fashionable dog bandanas combined with classic LGBT symbols.
♡ Rainbow Pet Collar
Rainbow pet collars are always hot items for pet owners. If you are selling pet supplies, you can surely get more sales during Pride Month. These classic rainbow designs contain more meanings in this special month. Send sourcing requests to us now for high-quality rainbow pet collars!
♡ Rainbow Dog Harness & Leash
Rainbow dog harnesses and leashes are always popular and timeless choices. By offering dog harnesses and leashes in rainbow colors, you can attract a broader range of customers and increase your sales during Pride Month. We can find reliable pet supply manufacturers for you. Sign up and get a manager code for more free services on SourcinBox now!
In conclusion, Pride Month can be a great chance to promote inclusivity and diversity in the LGBTQ+ community. As a dropshipper, you can offer a range of pride-themed products to show your support. You can incorporate 'Pride' into your dropshipping business in many ways.
When selecting products, the rainbow theme is always in the public eye. While you shall also pay attention to other particular symbols and colors for the LGBTQ+ community.
You can also combine branded dropshipping with pride products. SourcinBox’s private label service can be your perfect choice. We can do customized labels, packaging, thanks cards, stickers, inserts, etc.
What's more, the support for the LGBTQ+ community cannot be limited to Pride Month. Dropshippers also need to maintain attention and respect for this group of customers in regular sales. By doing so, you not only cater to this growing market but also help promote equality and embrace diversity.
So, show more love and support to make this Pride Month a truly special one for your successful dropshipping business!
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